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One of my favorite Caribbean quotes is, “Aim for the sky, so if you fall, you will fall on coconut trees, but if you aim for coconut trees, you will fall on the ground!”

I help clients develop a solid innovation management program that will enable their employees to develop the skills necessary to think like intrapreneurs. These skills ultimately lead to the core, adjacent, and transformational ideas that can sustainably impact the organization.

Sonja Sulcer is founder of SONJARZO, a strategic innovation and data analysis consulting firm. She has developed and managed innovation and entrepreneurship training programs for an international audience at Stanford University. Clients included the Polish government and other entities in Europe, Africa, Asian and Latin America. Sonja also led the Stanford team that worked with UNCF to organize the first Historically Black Colleges and Universities (HBCUs) Innovation and Entrepreneurship Summit at Stanford University that has provided over 500 students, 100 faculty from over 40 HBCUs with career and professional development opportunities in Silicon Valley.


In addition, she is one of the co-founders of SEAT Caribbean and SEAT Innovation and Entrepreneurship Center located in St. Thomas, USVI. Sonja is a graduate of Cornell University and has a PMP and a certificate in Advanced Project Management from Stanford University.

SONJARZO is part of the team co-designing the ideation lab and entrepreneurship curriculum for Apple's Propel Center initiative as part of their $100 Million pledge to Racial Equity and Justice Initiative (REJI).